Entity SEO

Entity SEO is the practice of associating your brand, products, people, and content with disambiguated entities in Google’s Knowledge Graph. Done well, it is the difference between being a blue link and being a knowledge panel, a featured entity card, or the cited source in an AI answer.

An entity is anything that can be uniquely identified: a person, a company, a product, a concept, a place. Google organizes the world into entities and the relationships between them. SEO today is the practice of placing your things into that graph.

Why entity SEO matters

• It disambiguates you from everyone else with a similar name
• It feeds the Knowledge Graph and powers knowledge panels
• It is how AI engines ground their answers in real-world things
• It underlies semantic SEO: ranking for concepts, not just keywords

How to do entity SEO well

• Be everywhere consistently. Same name, same description, same logo across your site, Wikipedia, Wikidata, Crunchbase, social profiles
• Use schema markup. Organization, Person, Product, and sameAs links to authoritative profiles are the basics
• Get a Wikipedia page if you can. It is the single most powerful entity signal
• Get a Wikidata ID. It is the connective tissue of the entire Knowledge Graph
• Earn brand mentions on authoritative sites. They reinforce the entity
• Cover entities in your content. Name them, define them, link to their canonical sources