Measure AI search visibility
Start with a scorecard, then connect citations, referrals, and Search Console evidence.
Fennec Insights
Latest news, technical guides, and strategies from the Fennec SEO team.
Meet Our AuthorsGuided paths
Start with the problem you need to solve
Each path begins with a core guide, then points you to the next article or tool when you want to go deeper.
Control crawler access
Separate search, training, and user-triggered bots before changing robots.txt or WAF rules.
Build agent-ready discovery
Evaluate HTTP discovery, capability metadata, and emerging agent interfaces without overstating adoption.
Strengthen structured content
Use schema and internal architecture to clarify content, then validate what search engines actually receive.
Latest articles
Technical SEO
SpamBrain, Spam Updates, and Manual Actions: An Evidence-Led Diagnosis
Separate SpamBrain, announced spam updates, spam-policy violations, and manual actions before diagnosing a Google traffic drop.
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Product Updates
Fennec SEO 1.2.1: Full-Site Batch Audit & AI SEO Citation Report
Fennec SEO 1.2.1 adds full-site batch auditing from sitemaps, Screaming-Frog-style issue grouping, and an AI SEO citation report powered by Cloudflare.
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Google SEO
Google Search Ranking Systems: Algorithms, Updates, and Spam Explained
Understand how BERT, RankBrain, helpful-content signals, SpamBrain, core updates, and spam policies differ—and diagnose ranking changes with evidence.
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SEO News
Google Site Reputation Policy: EEA vs Non-EEA Enforcement from August 30, 2026
Google changed how site reputation abuse manual actions affect EEA and non-EEA search results from August 30, 2026. See the scope, Search Console, reconsideration, and mediation workflow.
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SEO Guides
From One-Page SEO Audit to a Prioritized Fix List
Turn one page audit into a verified P0–P3 SEO action plan with real input and output, finding-to-action rules, owners, limitations, and validation checks.
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SEO Guides
Google Search Favicon Guide: Implement and Debug the Right Icon
Implement a Google Search favicon correctly, then debug the homepage tag, file format, crawl access, hostname scope, dimensions, and recrawl state.
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